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J Balvin

Type of work: Concert Recap

Location: Solidays Paris

Date: 2023

Client: J Balvin - Live Music Sensei

Label : Roc Nation

Work Target : Press Communication

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About J Balvin

J Balvin, whose real name is José Álvaro Osorio Balvin, is a Colombian reggaeton singer, songwriter, and record producer. He is one of the leading figures in the Latin music industry and has gained international recognition for his contributions to the genre. 

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J Balvin was born on May 7, 1985, in Medellín, Colombia. He developed an interest in music from a young age and began pursuing a career in music during his teenage years.

 

He gained early recognition through the release of his mixtapes "Afrodisíaco" in 2010 and "El Negocio" in 2011. These mixtapes helped him build a fanbase in Colombia and set the stage for his future success.

 

In 2010, J Balvin released his debut studio album, "Real," which featured the hit single "Ella Me Cautivó." The album helped establish him as a rising star in the reggaeton scene. J Balvin's second studio album, "La Familia," was released in 2013 and included the breakthrough single "6 AM" featuring Farruko. The album's success helped him gain recognition beyond Colombia and positioned him as a global reggaeton artist. In 2014, his single "Ay Vamos" became a massive hit and further cemented his status as an international superstar.

 

J Balvin has collaborated with numerous high-profile artists across various music genres, including Beyoncé, Cardi B, Bad Bunny, Justin Bieber, and Pharrell Williams, among others. His collaborations have helped him reach new audiences and expand his global influence. J Balvin's music has consistently dominated international charts, and he has received multiple awards and nominations, including Latin Grammy Awards, Billboard Latin Music Awards, and MTV Video Music Awards.

 

"Colores" (2020) and "Energía" (2016) have been particularly successful and received critical acclaim. "Colores" featured a song for each color of the rainbow, highlighting his creativity and artistic vision.

 

J Balvin has been vocal about his struggles with anxiety and mental health, using his platform to advocate for mental health awareness and destigmatization.

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